THINK! DRINK DRIVING GAME
Client: DOT / Avanti Screen Media
Category: Media
The Department of Transport, in the run up to Christmas 2006, specifically targeted young people with their hard-hitting anti-drink driving campaign.
We were commissioned to develop a car racing mobile game, aimed at demonstrating the affects on drink driving.
Distributed around the UK in social drinking venues, including bars, clubs, pubs & leisure complexes.
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