THINK! DRINK DRIVING GAME

Client: DOT / Avanti Screen Media

Category: Media

The Department of Transport, in the run up to Christmas 2006, specifically targeted young people with their hard-hitting anti-drink driving campaign.

We were commissioned to develop a car racing mobile game, aimed at demonstrating the affects on drink driving.

Distributed around the UK in social drinking venues, including bars, clubs, pubs & leisure complexes.

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